Muhammad Naeem Allah Ditta (Urdu: محمد نعیم اللہ دیتا; born 28 July 2000), professionally known as Naeem Ad, is Pakistani producer, director, photographer and the founder of Naeem Ad Studios . He is best known for producing music and films in Pakistan and is known for producing songs like Ali Ali Kehna Ali, Aye Allah Mery Allah (2020), and Akhiyan Vichon Hanju Mera (2021). Some of his work can be seen in publicity stills for such films as Karachi Se Lahore, Teefa in Trouble and Wrong No.